For more than 140 years, American Standard has transformed bathrooms with an extensive range of enduring and innovative bathroom solutions. Today, the iconic brand unveiled a new brand identity, symbolized by the launch of a new logo and brand values that denote the brand’s continued dedication to raise the standard of bathrooms amid its growing presence in Asia Pacific. The new visual identity celebrates a culture of innovation where ergonomics meet design breakthroughs to create harmonious, beautiful bathroom environments. The familiar wordmark is refreshed with a dynamic and contemporary hand-lettered typeface, signaling new brand promises to offer products that are dependable, inviting, pioneering and iconic.
